BBA Students Explore Diversity in Global Marketing

RIC Bangkok, July 27 – Raffles International College was excited to host an engaging session on Diversity in Global Marketing led by Business Administration students. Dr. Wichaya Peechapat, programme director of Business Administration, guided the day and led the BBA students as they prepared business presentations exploring how projects operate in different countries.

This assignment was linked with the first session (Diversity in Global Marketing) of INSIDE GLOBAL: Exclusive Talk with Mr. Philippe Hascoet. Students studied culture in selected nations and analyzed how businesses should plan when investing in different countries. Each student created a plan using the 4Ps of marketing, turning research into strategic concepts. This gave them valuable experience in applying classroom theory to their presentations.

The presentations highlighted how marketing strategies differ across countries. Students discovered that customer behavior, local culture, and market conditions all influence business decisions. By presenting their findings, they showed how theory can be transformed into strategies that meet the demands of each market.

At the end of the session, students received feedback from their lecturer, Dr. Wichaya Peechapat. This helped them refine their ideas and improve their skills in analysis and communication. It was a true learning opportunity that encouraged them to think critically and grow as professionals.