Product Design

Product Design

course overview

The course gives students the creative and technical knowledge and skills they need to become professionals in the product design industry. The emphasis is placed on conceptual investigation, critical thinking and a hands-on approach towards technological skills, manufacturing skills, and design management.

Career Opportunities

  • Product Designer

  • Design Consultant

  • Design Entrepreneur

  • Lighting Designer

  • Furniture Designer

  • Model Maker for Commercial Studio



Bachelor of Product Design (Honours)

Duration : 3 years

Observational Drawing Skills

Observational drawing skills through analysis of items and elements related to product, jewellery and transportation. It is intended to gain further confidence in freehand drawing through understanding basic principles of structure, form, volume, space, planes, lines, perspectives and proportions.

Colour Analysis in 3D Design

Understanding the importance of colour in design through freehand drawing applications, where students gain further knowledge in observational drawing skills, applying this knowledge through the study of colour theories and their applications within design. Students will also be exposed to areas of basic colour psychology within specific design parameters.

Model Making

Introduction to model making – understanding form, structure, volume and space through the use of a variety of basic model making materials for the construction of three dimensional forms – understanding the importance of scale in design.

Cultural Studies

The objective of this module provides the student with the knowledge and skills to enable them to understand and appreciate architecture and visual arts. The ultimate goal is to help students consider and analyze the inherent interaction between art and social and cultural values, to develop critical thinking abilities and a greater awareness and understanding of design.

Studio Practice : Sustainable Product Design

Introduction to the practice of sustainable design through the investigation of contemporary practices including Design for Recycling (DFR) Guidelines. Students apply new knowledge and views to global and local ecological problems and develop innovative approaches through the design process.

Design Theory

This module introduces the elements and principles of design with this knowledge where students will explore line, form, shape, space, colour, perspective, texture , form, balance, unity, pattern, contrast, rhythm, movement and proportion where all these aspects will widen student’s perspective in design. Demonstrate the use of design processes and principle components, analysis and deconstruction; and applying it to the final design. The student will also be introduced to creative processes, where they will be taught how to gather ideas/concept while applying the design principle in the final work. This knowledge is important as a young designer, allowing students to be aware of the importance of design principles.

Design Drafting – Technical Drawing

Design drafting emphasizes the designer’s approach towards size and measurement of a product or jewellery in different views. With design drafting, students will understand the importance of having accurate dimension in jewellery as well as product design. Students will demonstrate the knowledge of top view, side view, front view, back view of specific products and produce them into technical drawing for commercial purposes.

Studio Practice : Lighting Design

Lighting Design emphasizes on understanding the importance and relevance of lighting elements within a contemporary design environment. In this module, students will be introduced to fundamental lighting principles, in relation to internal environments and setting specific atmospheres within a given set of specifications associated with different lighting requirements.

Bachelor of Fashion Design (Honours)

Duration : 1 year

Digital Presentation

Exploring the applications of digital photography and software, through capturing and manipulating images and the use of the application to generate 2D presentation.

Human Factors

Through this subject, students will critically analyze the importance of user scenario. This will allow students to critically consider the importance of size, weight as well as the comfort of the user. This module also examines the use of anthropometrical and ergonomic data in 3D design including understanding the psychology of consumer behaviour and identifying user needs through analyzing the role of the consumer in a contemporary and historical context by examining economic, social, commercial and gender topics.

Computer Aided Design (AutoCAD)

Students will learn the applications and processes of AutoCAD software based on 2D drafting, detailing and 3D applications and their relevance within 3D Design through a series of studio exercises. A strong emphasis will be placed on ascertaining that all students proceed at the same pace in a computer lab environment.

3D Conceptualisation

During this module students will learn that sometimes an abstract or seemingly irregular thought pattern can lead to a unique and appropriate design solution. A process can be influenced by a single or a number of factors including; technology, visuals, words, cultural trends and market research. Exploration of the creative visual process, using a reverse creative deconstruction is to establish a mindmap of potential associated outcomes of ideas. In this module, students will undertake one project using several thinking techniques to help understand and create design solutions determined by those topics – referencing; word and image associations, inspirations, concept generations, and forms. Students will also evaluate some iconic products to gain an understanding of their unique origins.

Studio Practice : Furniture Design – Recycling

Furniture Design emphasizes on exploring sustainability material with regards to furniture design from beginning to end. In the investigation of various design methodologies, conceptualization, approaches and problem-solving mechanisms result in practical design solutions. In this module, students will be taught through hands on experience on how to shape and construct furniture.

Computer Rendering (Rhinoceros)

Students will learn the applications and processes of Rhinoceros software based on free form 3D modeling and computer rendering. Students will be introduced to the principles of NURBS geometry which can be used to create curves, surfaces and solids within 3D design.

Design Rendering

Students are exposed to different rendering skills and using different types of medium to render the final work. Through rendering students are able to demonstrate their thoughts and ideas clearly to the respective client or lectures. This skill will enhance students confidence and develop oneself as a professional designer in terms of improving accurate communication and live freehand drawing and talking about ideas and concepts to develop.

Students will be exposed to a range of drawing styles using different medium such as pencil colour, water colour, pastel and marker to illustrate commercial drawing in jewellery design or product design.

Academic Research and Communication Skills

This unit covers key aspects of research and communication studies in academic contexts relevant to students of design and marketing. Students engage in collaborative learning activities throughout the term in order to develop their teamwork skills. Students learn to locate, understand and critically evaluate information from books, journals, the Internet and primary sources in order to do effective research. Using these sources of information, students then produce an extended piece of analytical writing and give oral presentations to their peers. Skills in doing primary research (i.e. conducting focus groups and surveys), accessing and evaluating information, paraphrasing, using established referencing systems, applying the principles of effective communication and the professional presentation of documents are all covered during the module.

Studio Practice : Electrical Product Design

Electrical Product Design emphasizes on examining consumer product for industry through testing and analyzing a range of electrical and electronic products within a creative, commercial and highly competitive consumer market. In this module, students will be introduced to the internal components, structural and materials relating to electrical and electronic product design.

Solid Modeling – Rapid Prototyping

Solid Modeling emphasises understanding of the designer’s approach towards presentation of design solutions in a three-dimensional form. In this module, students will be introduced to various types of rapid prototyping processes and 3D mechanical design applications.

Retail Visual Merchandising

Retail Visual Merchandising is the art of displaying merchandise that appeal to the eyes of the customer. It sets the context of the merchandise in an aesthetically pleasing fashion, presenting them in a way that would convert the window shoppers into prospects and eventually buyers of the product.

Designers need to have the knowledge for displaying and exhibiting products, for promoting and increasing sales. This course will allow students to be able to understand the importance of visual merchandising as a designer in the current market situation where display/visual merchandising is a required skill. This module is to help students to be able to apply visual merchandizing techniques and help students to prepare them with different scenarios while working in the industry.

Students are usually required to do this task when working to create a new window display for different seasons for example, Mother’s Day, Valentine’s Day, Christmas etc. The purpose is to promote company’s new collections so as to attract customers and through displays, this will enhance company’s revenue.

Manufacturing Technology

Students are given the opportunity to analyze and investigate a range of manufacturing processes (one-off and mass production) though lectures, discussion and visits to the industry. They will be guided for broader knowledge and understanding of the constraints of specific processes and its application within 3D Design.

Studio Practice : Modular Design Systems

Students will learn the applications and processes of modular design system and the different applications in the industry. They will be guided on the various approaches and better use of different tools to design modular products. Modular assembly exploration of applications of advantages duplication and creation of valid appliance in varied contexts as an open system for a flexible modularity.

3D Manipulation (3D Studio Max)

Using the software 3D Studio Max, students will be trained to use wide variety of techniques of virtual representation of concepts. Students will gain knowledge and skills in three dimensional rendering through generation a support for the presentation and demonstration of some kind of animation.

Design Management

To prepare students for internship – as such students need to be equipped with a well laid out portfolio, website, interview session, resume and curriculum vitae and having established agenda; communication and research to assemble a good portfolio. Students need to understand the importance of professional practice, including areas of project management, intellectual property, legal aspects, meeting procedures, client management, portfolio and documentation procedures.

Studio Practice : Packaging Design

In Packaging Design, students explore fundamentals of the packaging, considering and designing in three dimensions; mass design, designing for specific target markets, food containers and new product launches, as well as techniques on creating packaging. They will also learn the functions of wrapping to protect the product; create identity for advertising as well communicating to the consumers.

Major Design Project - Product Design

This final project will be self-proposed, from previous projects undertaken throughout the year and developed through to pre-production stage, under the supervision and guidance of a studio lecturer.

Industrial Attachment

This module aims to provide students with the opportunity to gain real-world industry experiences and professional practices in their chosen discipline. It allows students to establish connections, develop useful contacts, and gain industrial skills and an overall perspective of the discipline. The industrial attachment is intended to enhance students’ educational experience and prepare them for their careers.

Bachelor of Fashion Design (Honours)

Duration : 1 year

Everyday Objects Redesigned Studio

The aim of the module is to improve student’s understanding of the evolution of the design of everyday objects. Students will gain their understanding by designing a new object/product to improve their functionality and aesthetic appeal.
A target audience for the design will be identified and concept sketches will be presented depicting the development of the design ideas. A final presentation rendering and models will be produced. A working journal will document students’ reflections, research, working drawings and working process.
The final project will include a finished prototype and accompanying technical drawings as well as concept sketches and presentation renderings.

Sustainable Design

The aim of this subject is to give students an awareness of the importance of designing for sustainability in addition to providing a valuable knowledge of current sustainable technologies, materials, design innovation and practitioners. The course seeks an interdisciplinary work process where design includes technical, social, economic, ecological integrated and sustainable systems.

Entrepreneurship and New Business Development

This module is designed to provide students the theoretical concepts and practical tools for entrepreneurship and new business development. It aims to encourage students’ interest in starting own firm, and also to provide the skills and knowledge in managing, influencing and stimulating entrepreneurial activities. Students will engage in the entrepreneurial process, from the idea generation stage to the collection of information, further refinement of the original idea to produce business plan and idea pitching. Student will develop competencies, techniques, and skills about entrepreneurship, set within a reflective and critical approach to study business development in the modern economy.

Law for the Creative Industries

The aim of this subject is to examine the legal environment in which local and international contemporary design oriented professionals operate. It is designed to equip students with knowledge of the basic legal principles, and more generally common law systems. The module focuses on contract law and dispute resolution, duty and standard of care, tort and negligence, copyright, and personal indemnity insurance.

One Off to Mass Production

The aim of this module is for students to understand the historical development of manufacturing processes and how these have affected product design. Students will analyse the history of manufacturing from craft manufacture to personalised manufacturing. They will demonstrate their knowledge through a design project; they will develop the design brief and construct a range of completed objects suitable for different types of manufacturing.

Major Studio Project I

This is the 1st part of a 2 part project. In this module, the students are required to carry out research to develop a design concept for a new product.

Major Studio Project II

This is the 2nd part of a 2 part project. In this module, the students are required to develop the concept and construct a prototype of the object or system they researched on in part 1.

Project Management

This module covers topics which include project management processes, tools of project management, project resources management, roles and responsibilities of the project manager, project risk assessment, project scheduling, cost estimation and performance analysis, and budgeting.

E-Marketing Strategy

This module introduces the application of marketing principles and techniques via the Internet. E- Marketing is the process of marketing a brand using the Internet and includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers.

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