To provide participants with the basic principles of marketing in the context of fashion retail industry through practical exercises, lectures, demonstrations and case studies. The primary scope is to cover all foundational concepts of fashion marketing management, so that the students are able to grasp other advanced modules in their program successfully. Students need to accomplish tasks such as an assignment, an integrated project and examinations in order to complete the module.

The aim of this module is to provide students with analytical and interpretative skills so they can perform statistical calculations and interpret statistical reports. Statistics 1 explains the use of descriptive statistics to summarise data and introduces students to sampling and probability.

The purpose of this module is to introduce students to the principles and practices of Human Resource Management as applied to a small company.

The aim of this module is to provide students with analytical and interpretative skills so they can perform statistical calculations and interpret statistical reports. Statistics 2 explains inferential statistics and how to apply inferential statistical techniques in typical business situations.

The purpose of this module is to teach non-finance major students the basic concepts and techniques of financial management for small businesses.

The purpose of this module is to develop students’ ability to design innovative, efficient and cost effective manufacturing systems and service operations.

The module promotes the understanding of management from a holistic perspective and will examine local, international and global management practices.

This module introduces the students to the basic elements of market research for strategic decision making. Students will learn how to develop a research project through the selection and application of appropriate quantitative and qualitative research methods.

To provide students with the knowledge and skills to understand the fundamental factors that influence consumer behavior, their choices and purchasing decisions.

This module will equip students with the frameworks, tools, and concepts that is needed to understand strategy formulation and implementation. They will learn the fundamental aspects of business and corporate strategy; identifythe important opportunities and challenges facing a business and setting out a course of action for dealing with them; manage the firm’s competitive position and development, in order to ensure its long-term survival.

The purpose of this module is to develop students’ ability to design innovative, efficient and cost effective manufacturing systems and service operations.

This module introduces the concept of Branding by examining the process of how to build sustainable and credible brands that suits consumers’needs and wants and resonates with their desires. The subject examines the brand building process and branding strategy options to build emotional connection with consumers establish and sustain compelling market position and differentiate the brand from its competitors

The recent explosion of digital data provides increasingly more opportunities for organizations to makedata-drivendecisions. Business analytics is the intersection of business, statistics, and technology, offering new opportunities for a competitive advantage. It unlocks the predictive potential of data analysis to improve operational efficiency, strategic management, and financial performance. The module aims to foster analytical and statistical thinking in business and management so that students are able to make informed decisions under uncertainty in realbusiness settings. Students are trained to understand the need for data, the importance of data production, the omnipresence of variability, and the quantification and explanation ofvariability.

Digital marketing techniques and practices are playing increasingly important roles for any organisation that needs to market products and services. This module will introduce students to some of the key aspects of digital marketing and provide them with the practical skills required to develop, execute and evaluate digital marketing campaigns.

This module will provide students with powerful tools in order to develop sensorial marketing strategies in fashion. Students will understand the variations in sensory perception and be able to adapt the texture, colors, fragrances, shape, assortment, and overall brand experience to every local market and fashion consumer. They will also have the needed knowledge to predict consumers’ purchasing behavior and assess the commercial appeal of a new product or fashion brand.

The purpose of this module is to cover foundations of team work to enhance the operation of organizations through the better management of groups and teams. The students will learn: 1) why groups work the way that they do, and how to make them work better; 2) recognize systematic differences between types of groups and teams 3) Identify common challenges of working in groups, and avoid common mistakes made by groups and teams; 4) gain understanding of the basic psychological, social, and structural factors that may influence group performance; 5) get insight on additional ways of better group/team management.

The aim of this module is to develop students’ understanding of buyer and consumer behavior so they can develop more effective marketing plans and strategies.

This module will provide a contemporary view of the role and importance of Advertising and Public Relations in the 21stcentury. Advertising describes a process that entails the planning, creation, integration and implementation of all diverse forms of mass communication that are delivered over time to a brand’s targeted customers and prospects. Students will learn how to influence or directly affect the buying behavior of targeted audiences.

This module focuseson advanced marketing principles taking a strategic approach to creating and managing today’s marketing challenges in business. Students will be provided with a practical framework for the design, implementation and evaluation for strategic options for business planning. The focus will also be put on a marketing organization that can be both pro and re active to the competitive business environment. A thorough analysis of both macro and micro environments will be covered.

One of the most crucial and paramount tasks for Marketing Managers in the global marketplace is the ability to adapt to consumers from different cultures. Europe has always beenparticularly diverse –the European Union is currently comprised of 27 member countries, over 500 million people and over 20 different languages. Five main religions are represented, and there are significant variations in cultural, social, economic, legal, and political systems. Consequently, huge consumer differences exist within countries as much as between countries. A similar situation can be found in Asia, Africa and Latin America. In this module students will understand the complexity, the interrelatedness and the interaction of cultures, markets, and consumers in the globalized marketplace.

This module provides an in-depthappreciation and understanding of the unique challenges inherent in managing and delivering service excellence at a profit. Students will appreciate the differences between services and physical good and hence, draw marketing implications arising from these differences. Students will be introduced to and have the opportunity to work with tools and strategies that address these challenges.

This module aims to provide students with the necessary skills to showcase their Business Portfolio while giving them the opportunity to gain real-world industry experiences. Self-promotion is critical to success in the 21st century and this concept of self-marketing forms the basis of the module. Students will find industrial projects and prepare a text/graphic based Business Portfolio Report (hardcopy and softcopy) based on the projects they will be undertaking. The Business Portfolio Report will demonstrate their value to their potential employers, highlight student’s work readiness and eligibility for admission to an organization.

Students will understudy issues currently affecting business and management activities. This will enable students to reflect, analyse and propose potential solutions. Students should develop critical and analytical problem solving skills through the examination of the contemporary issues.