Course Overview

This course provides students with critical entrepreneurship and innovation concepts and principles so that they can facilitate, lead and implement entrepreneurial projects and run a small business operation. The students are guided in different stages of transforming an idea or concept into an innovation, invention or a business proposition so that they can develop, launch and manage new products and services successfully. The students are taught to apply analytical and innovative thinking to integrate the different functional areas of a venture into a business plan, which is an important deliverable of this programme.

Advanced Diploma in Entrepreneurship and Small Business Operation

Duration : 18 months

• Business Law
This module delivers essential legal information for today’s managers and entrepreneurs. Real life examples and case studies puts theory into perspective to provide students with the legal context of today’s businesses.
• Operation Service Design and Service Management 2
The purpose of this module is to develop students’ ability to design innovative, efficient and cost effective manufacturing systems and service operations.
• Advertising and Public Relations
This module will provide a contemporary view of the role and importance of Advertising and Public Relations in the 21st century. Advertising describes a process that entails the planning, creation, integration and implementation of all diverse forms of mass communication that are delivered over time to a brand’s targeted customers and prospects. Students will learn how to influence or directly affect the buying behavior of targeted audiences.
• Market Research
This module introduces the students to the basic elements of market research for strategic decision making. Students will learn how to develop a research project through the selection and application of appropriate quantitative and qualitative research methods.
• Setting Up a Small Business Operation
This module is designed to provide students with an in-depth understanding of the importance of a small business operation .The focus is on providing students with a solid foundation in the creation of competitive sustainability for small business operations in a very dynamic business environment.
• Business Analytics
The recent explosion of digital data provides increasingly more opportunities for organizations to make data-driven decisions. Business analytics is the intersection of business, statistics, and technology, offering new opportunities for a competitive advantage. It unlocks the predictive potential of data analysis to improve operational efficiency, strategic management, and financial performance. The module aims to foster analytical and statistical thinking in business and management so that students are able to make informed decisions under uncertainty in real business settings. Students are trained to understand the need for data, the importance of data production, the omnipresence of variability, and the quantification and explanation of variability.
• Digital Marketing
Digital marketing techniques and practices are playing increasingly important roles for any organisation that needs to market products and services. This module will introduce students to some of the key aspects of digital marketing and provide them with the practical skills required to develop, execute and evaluate digital marketing campaigns.
• Strategic Planning
This module will equip students with the frameworks, tools, and concepts that is needed to understand strategy formulation and implementation. They will learn the fundamental aspects of business and corporate strategy; identify the important opportunities and challenges facing a business and setting out a course of action for dealing with them; manage the firm’s competitive position and development, in order to ensure its long-term survival.
• Financing a Small Business Operation
The key principles, concepts and underpinning knowledge will enable students to appreciate the importance of financing and accounting management within a legal business framework in today’s organization.
• Business Creativity and Innovation
This module introduces students to the concept of innovation and equips them with a basic knowledge of the nature of innovation. Students will learn about some of the activities associated with innovation including sources, and process of innovation. Other topics including real time innovation will also be discussed. Students will also learn about factors which foster innovation including innovation policy and innovation clusters. The concept of creativity will be introduced to students together with techniques to generate new ideas This module will also examine some macro aspect of innovation, especially those aspects associated with strategic management of innovation.
• Entrepreneurship and Business Plan
This module allows students to integrate and apply entrepreneurship concepts to a business development or entrepreneurial project. Students will work individually and in groups to develop a business plan in an experiential setting.

Students will learn to forecast and analyse future financial needs, and find out how to secure funding for a new venture or to expand the existing business and how to present their business plan to venture capitalists.

This module will also introduce students to the concept of social entrepreneurship and their responsibility to society.

• Project Management
The aim of this module is to provide insights into selected key areas of project management to enable student to work within or to lead a project team. Students will be able to define a project, its characteristics and the role of the project manager. They will also understand the various approaches to problem-solving, through the analysis and presentation of views on project problems / situations.
• Leadership and Change Management
This module examines a number of approaches to leadership and change management in organisations, encouraging students to critically evaluate the theories and models presented. Leadership and change management practices in organisations will be explored from various viewpoints. Students will be challenged to critique their own leadership capabilities and will create their own leadership development plan.
• Managing a Small Business Operation
Students are exposed to both the theoretical and practical aspects of small business operations and they should be able to outline the importance of different business processes and functions in the start-up, growth and competitive development of a company.
• Contemporary Issues in Business & Management
Students will understudy issues currently affecting business and management activities. This will enable students to reflect, analyse and propose potential solutions. Students should develop critical and analytical problem solving skills through the examination of the contemporary issues.
• Business Portfolio
This module aims to provide students with the necessary skills to showcase their Business Portfolio. Self-promotion is critical to success in the 21st century and this concept of self-marketing forms the basis of the module. Students will prepare a text/graphic based Business Portfolio Report (hardcopy and softcopy) with different forms of self-marketing, such as handing out assignment summaries, marketing projects and all other accomplishments and special skills – based on their achievements at Raffles and on their own personality. The Business Portfolio Report will demonstrate their value to their potential employers, highlight student’s work readiness and eligibility for admission to an organization.


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