Course Overview

The course gives students the creative and technical knowledge and skills they need to become professionals in the multimedia design industry. It first equips students with the fundamental, broad-based skills in graphic design. Following that, students learn to transform 2D graphics into 3D by creating dynamic interfaces and integrating programming capabilities. They are provided with the opportunity to research multimedia design trends and issues in order to produce integrated suites of digital design solutions that take into account aspects of culture, economics and
social interaction.

Career Opportunities

  • Art Director
  • Web Designer / Developer
  • Applications Developer
  • Multimedia Designer
  • Video Producer
  • Video Post-Production Artist
  • 3D Animator
  • User Interface Designer

Diploma in Visual and Media Design

Duration : 6 months

• Design Fundamentals

The module introduces students to the basic elements and principles of design, their use and applications in solving various design problems. Students will gain familiarization with the visual interactions between design elements through theoretical and practical implementation of design principles and explore various media, develop critical ability and also to demonstrate an understanding of design principles through a series of visual communication exercises. 

• Type and Layout

This module aims to analyze and explore the fundamental knowledge and principles of typography. Students will be required to research on history of type and develop understanding on aesthetic, structure typeface letterforms and managing hierarchy of information in typographic context. By understanding the principles of typography, students should have the ability to improve the meaning of a message, explore various aspects of digital typography, express and communicate idea to improve the quality of design thought.

• Digital Illustration

This module will introduce students to develop their conceptual skills utilize through advanced vector-based / digital illustration techniques such as; gradient meshes, blends, filters, custom brushes, symbols and masks. Concentrating on digital illustration, this module encourages students to experiment through drawing skills combined with computer illustration software to produce a dynamic body of work / vector graphics to create designs that clearly communicate ideas and information within Visual Communication and commercial context. 

• Digital Photography

The module aims is to provide students on the foundations of digital photography. Throughout these topics, students will be taught the importance of photography as an important visual element of communication as a medium of expression. This module will also encompass; photographic vocabulary, framing, composition, “rule of thirds”, lighting, texture, pattern, lines, depth of field, perspective, space and color. Students will be expected to demonstrate an ability to use the digital media and tools competency in their final photographic project.

• Design Thinking

The module introduces the students the importance of creativity & problem solving in visual communication. Students will learn the necessary knowledge on how to integrate creative-problem-solving methods into the design process in order to generate effective design solution. Through key topics such as “Problem Defining” and “Idea Generation”, which includes various creativity techniques, the module will help students to approach design problem from fresh perspectives with the aim of increasing the quantity of fresh ideas. The essence of the module is to provide guidance to students on the creativity process of developing thinking patterns that foster creativity.

• Drawing Fundamentals

This module aims to provide students with a range of fundamental of analytical and observational drawing techniques to develop conceptual drawing skills for visualization. The course will introduce principles of drawing technique and personal interpretations in drawing as well as examining line, tonal value, volume, spatial relationships and composition, form, texture, perspective and basic human anatomy. This will allow students to develop confidence in their visualization drawing skills as a means of visual communication.

• Digital Image Processing

This module will introduce the fundamental aspects of image enhancement and manipulation with the Adobe Photoshop imaging software. Students will improve their visualizing technique and produce complex digital images; exploring technical and aesthetic aspects of the image manipulation processes such as digital image creation with an emphasis on photo-illustration, hybrid illustration techniques, image capture, compositing, retouching, stylistic treatments, shading, and simulated three-dimensional imagery aspects of the manipulation processes most widely used in the graphic media industry. 

• 3D Techniques

This course aims to develop skills in creating 3D models, illuminating the scene, materials, creation, texturing, effects, creating camera controls and basic rendering. Students will learn advanced computer modeling skills using Maya software system and the practical component of the course will take the student through the steps and techniques required to create realistic 3D objects.

Advanced Diploma in Digital Media Design

Duration : 18 months

• History of Visual Communication

This module introduce students to the foundation of design history which encompasses the study, classification, and analysis of the key art movements in the early, late, and post modernism period. Student will gain familiarization with the historical background and signature visual style of some of the most influential art movements in visual communication such as Art Nouveau, Bauhaus, Art Deco, Swiss Style, Pop Art, etc.

• User Interaction Design 1

This module aims to provide students with theoretical knowledge and practical experience in the fundamental aspects of interaction design. The emphasis will be on the process of designing user interaction design by examining works of interface design from the perspective of user experiences, navigational hierarchy for usability and interactivity, graphics, and human-computer interaction conceptual frameworks.

• Screenplay and Storyboarding

The module aims to provide the students with the knowledge and skills of storytelling and storyboarding, the process of visual planning the film before shooting. The emphasis will be on the visualization skills, visual storytelling, narrative structure, rapid sketching, character development, acting, lighting and camera angles into a sequential visual story. Upon completion of the module the student will be able to develop storyboards and digital animatics to effectively illustrate the story. 

• Academic Research and Communication Skills

This unit covers key aspects of research and communication studies in academic contexts relevant to students of design and marketing. Students engage in collaborative learning activities throughout the term in order to develop their teamwork skills.

Students learn to locate, understand and critically evaluate information from books, journals, the Internet and primary sources in order to do effective research. Using these sources of information, students then produce an extended piece of analytical writing and give oral presentations to their peers. Skills in doing primary research (i.e. conducting focus groups and surveys), accessing and evaluating information, paraphrasing, using established referencing systems, applying the principles of effective communication and the professional presentation of documents are all covered during the module. 

• Semiotics and Mark Making

The module provides students with an opportunity to develop a solid foundation in mark design.

With emphasis on meaningful communication, students will be guided to explore semiotic studies and

creative application of mark making techniques in areas of visual communication such as interface

graphics, signage system, and visual identity. The guidance will take the form of lectures,

demonstrations, practicals, and critique sessions. The components of the module include semiotics in

mark making, visual simplification and abstraction, pictogram and ideogram, signage system design, logo design approach in visual identity, etc.

• Motion Graphics and Effects 1

The module provides participants with the knowledge and skills to create compelling, functional, engaging interactive and digital media design. Students will build interactive HTML animations for web, digital publishing applications and rich media advertising, reaching both desktop and mobile browsers. This module will also enable the students to develop design thinking skill, user interaction experience and critical sensibility with emphasis on the roles and responsibilities of an multimedia/ graphic designer in this ever-changing industry.

• Web Design 1

This module aims to introduce the basics principles of Web Design. The Students will be provided with the necessary knowledge and skills through practical exercises, lectures, demonstrations and examples. This module will also enable students to explore the process of Web Design from drafts to uploading of finalized design to the server (FTP). It will also encompass the implementation of the interface design to HTML, CSS and web standard. Upon completion of this module student will be able to understand and develop a Web Design Project.

• Visual Identity System

The module introduces the students to the function of visual identity system as part of the brand image development. Students will learn the basic approaches and essential knowledge of creating effective visual identity system, which contributes to generating and sustaining positive brand image. Students will also examine the relationship between visual identity system and the strategic brand development by means of research, study and analysis, which will culminate in the form of a brand manual. 

• Digital Videography

This course focuses in the technical aspects of video production, editing and display. Students will begin by understanding how the human detects motion and light, relates to the technical concepts of frames and movies. Students will also gain a basic understanding of digital sound production for video as well as audio composition, synchronization and recording. This course will request the students to produce a short film; using transitions, multiple subtitling, multi-camera shooting and sound editing. 

• Web Design 2

This module aims to provide students with advanced techniques and skills to create standard-compliant webpage design for the World Wide Web by hand-coding using HTML & CSS and uploading of finalized design to the server (FTP). Students will be expected to demonstrate the ability to implement CMS (Content Management System), Responsive Web Design, basic SEO (Search Engine Optimization), database and applying jQuery to create a dynamic web design focusing on usability, accessibility, interactivity and web standards. Upon completion of this module student will be able to create an advanced dynamic Web Standard Design Project with Adobe Dreamweaver. 

• Creative Media
• Motion Graphic and Effects 2

This course provides an opportunity for students to further analyze and explore the techniques and technology of experimental video editing effects and motion graphics genre through the application of theory and practice. The student will study the principles and practices and learn how to develop creative concepts, redefining the boundaries of visual effects video, sound editing and engage an audience through video as a means of creative expression. 

• Portfolio and Show reel

This module aims to provide students with the opportunity to conduct an intensive investigation of their design projects and develop a personal portfolio that reflects their understanding of design principles and both creative & visual communication problem solving abilities. This module will emphasize on review and revision of assignments, creative self- assessment, portfolio preparation, resumes writing, presentation skills and job interview in the digital media design / games design / animation industry. Upon completion of the module, students will have acquired the necessary training and portfolio to job seeking opportunity for an internship position in the digital and media design industry.

• User Interaction Design 2

This module will provide students with an in-depth knowledge and skills to create compelling, functional and engaging interactive media design focusing on user experiences. Students will explore various web technologies (HTML, CSS, JavaScript) to create mobile apps that run on all of the major platforms – Android, iOS and Windows Phone. Upon completion of the module, student will be able to use established design principles and methodologies to solve more challenging interactive media design projects, reinforcing and expanding the skills acquired in the Interactive Media Design module.

• Design Studio 1 – Digital Media Project

This module aims to provide students with a practical platform to experience the pace and demand of an actual digital media design studio. Students will produce a comprehensive interactive media design project by strictly follow the standard professional practice that includes design process such as research, analysis, project planning, critical thinking, concept development, presentation, production execution and implementation. The emphasis of the module is on fulfilling the brief requirement as well as developing relevant creative design solution to engage an intended user / viewer / audience during the design process on a given project specifications and each stage of the design approval by the lecturer within a projected timeline.

• Industrial Attachment

This module aims to provide students with the opportunity to gain real-world industry experiences and professional practices in their chosen discipline. It allows students to establish connections, develop useful contacts, and gain industrial skills and an overall perspective of the discipline. The industrial attachment is intended to enhance students’ educational experience and prepare them for their careers.

• Major Project

This module aims to prepare students with a broad range of interactive media production skills combined with an appreciation of emerging possibilities of the new media. The course will equip graduates with an understanding of how the media works and to recognize the place it occupies within the Advanced Diploma Course in Digital Media Design context. Student will select to create a project either in Web, Interactive Media, or Digital Video applications and should be of an advanced level in scope and function. In order to simulate a professional multimedia production, students will be encouraged to work individually to cultivate independence and management skills. Expected Learning

• Design Studio 2 – Digital Media Project

This module aims to provide students a practical platform to experience the pace and competitive demand of an actual digital media design studio. Students are required to produce effective comprehensive design independently and to follow strictly the standard professional practice that includes design process such as research, analysis, project planning, brief generation, concept development, production execution and implementation with professional presentation. In such simulation of the real-world design environment, students will play the role as the design studio (designer) while the lecturer will act as the client who will give the project specifications and approvals to each of the design project. The emphasis of the module is on fulfilling the brief requirement as well as making conscious and relevant creative design solution during the design process within a projected time line independently.

Bachelor of Art (HONS) in Interactive Media Design

Duration : 1 year

• Final Project (Imd)

The aims of this module are to provide evidence of intellectual achievement, skills and creative techniques, appropriate to the holistically thinking graduating designer and an ability to critically justify and evaluate their work. The student will be able to confidently apply intellectual and process skills to a design solution and defend their solution. Teaching will be by an initial contextual lecture to establish an understanding of the two potential pathways of choice – an isolated final project or a deeper expression of a previous project undertaken in Level 6. The module tutor will act as facilitator to support student autonomous learning.

Specialist teaching and support will be made available, from the breadth of staff experience, dependent upon the subject area chosen by the student. This will be followed by directed and independent learning, by the student and the final project will be formatively and summatively assessed.

• Personal Project 01: Future Media & Communication

This module aims to explore the creative and technical boundaries of design and the student designer in order to give their portfolio of knowledge, intellect and practice skills new currency.

In the process, the student will be asked to investigate a new form or method of design communication or technology with a view to producing analytical research, evidence of innovative thinking and expertise and judgement in the use of specialist skills and technologies. After initial lecture/s exploring the latest design, communication and technical developments, students will be supported in their learning through seminar groups, individual tutorials and peer feedback. Formative assessment will be undertaken through seminar groups, tutorials, peer feedback, and summative assessment will be by presentation and design artefact.


• Personal Project 02

This module aims to give students the opportunity to develop their design knowledge and expertise in a specialist design area of their own choice. It will involve the development, realisation and presentation of a design prototype and a supporting an analytical design document critically justifying the project and its final solution. Teaching will support be these self-determined projects through seminar groups and tutorials.

Formative assessment will be provided through seminars, tutorials or formal presentations. Summative assessment will be carried out through presentation of design prototype and supporting design documentation.

• Collaboration & Professional Associations 01 (Imd)

The module comprises a set of challenging projects allowing students to creatively engage with issues relating to the designer’s widening role in society, culture and technology. This module allows students the option of collaborating within multi-disciplinary groups, or small teams. Additionally, this module provides a pathway for designers or illustrators/image makers who may wish to specialise during their final year.

• Collaboration & Professional Associations 02 (Imd)

The module comprises a set of challenging projects allowing students to creatively engage with issues relating to the designer’s widening role in society, culture and technology. This module allows students the option of collaborating within multi-disciplinary groups, or small teams. Additionally, this module provides a pathway for designers or illustrators/image makers who may wish to specialise during their final year. 

• Design Report

The Design Report is a major written project submitted in the final year of study in the Design programme. The topic is selected by the student on the basis of their programme of Design and will be approved, monitored and supervised by an appropriate tutor. This version should not be longer than 6,000 words, excluding the critical apparatus and other appended materials.


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