BACHELOR

OF

BUSINESS ADMINISTRATION (HONS)

MANAGEMENT SPECIALISATION

AWARDED BY RAFFLES UNIVERSITY ISKANDAR, MALAYSIA

 

DURATION : 2.5 YEARS

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Course Overview

The Bachelor of Business Administration (Hons) is a full-time three-year degree programme that focuses on producing professionals capable of applying social and ethical responsibilities, analytical skills, competitiveness and entrepreneurship in business. An important feature of this business programme is the requirement of a final year project (FYP) and a professional (internship) attachment. These together will bring reflective and analytic learning experience to students and further strengthen their creativity and managerial skills with a capstone Strategic Management module.

Students with a Raffles Advanced Diploma are given credit transfer into the programme and can complete the degree in 1 year.

Career Opportunities

  • Sales and Marketing Senior Executive 

  • Banking Consultant

  • Customer Relationship Manager

  • Finance Manager
  • Human Resource Executive

  • Administration Manager

  • Retail Manager
  • Business Development Manager

Bachelor of
Business Administration (Hons)
Management Specialisation
Duration : 12 months

• Business Mathematics
The module is designed to enable students to learn and apply mathematics skills in business
• Consumer Behaviour
This module provides the student with an awareness of the ways in which the social sciences can assist in developing an understanding of individual consumers. The subject introduces the students to the key principles and concepts used by marketers to analyze and respond to consumer needs and demands.  Students will then apply core marketing principles, internal and external factors that influence consumer behaviour to marketing decision making.
• Ethics and Organization
This module explores some of the ethical and human rights issues confronting contemporary organisations. In the module, the main ethical perspectives adopted by individuals and organisations are considered.
• Quantitative Methods
This module provides students with a conceptual understanding of the use or quantitative methods in the management decision-making. The many quantitative methods are explained – including how they work – and students will be shown how decision makers apply these methods and interpret data. 
• Macroeconomics
This module provides insights into the analysis of contemporary economic events and enables students with skills to assess the likely trends in macroeconomic variables that will facilitate decision making. 
• Managerial Accounting
This module aims to develop knowledge and understanding of the importance of performing and analyzing cost and quantitative information to support management planning and decision-making in a variety of business contexts 
• Leadership and Innovations
This module introduces students to traditional and modern concepts of leadership, and focuses on skill and knowledge development and organizational operations, effectiveness and competition, and social responsibilities.

 

• Lean Six Sigma Management
This module aims to introduce the effective deployment of a Lean Six Sigma initiative which can save an organisation time and money, and improve customer satisfaction.
• Cross Cultural Communication
The module focuses on culture and management, organisation and communication with greater emphasis on cross-cultural concepts which contains key ideas from leading theorists, thinkers and practitioners.
• IT Management
This module aims to help students to understand the theories and practice of information management and key concepts to understand how information management systems are implemented and managed in the organisations.
• Total Quality Management
This modules aims to provide students the knowledge to apply the theories and principles of total quality in the real world.
• Final Year Project I
This project is intended to be the culmination of learning undertaken in the Bachelor of Business Administration (Honours) programme through the completion of an appropriate project and a written project report. The project provides an opportunity for students to define and to manage a self-contained task, which requires the use of cognitive, and project management skills.  Students will apply concepts and principles learned in other courses to real situations.
• Strategic Decision Making
The purpose of this module is to develop within students a holistic understanding of the operation of a business/non-business organization, including its interaction with the environment, its corporate / business and related functional issues.
• Entrepreneurship and Small Business
The module aims to encourage and develop in students the entrepreneurial skills required for small business. Students will learn the processes involved in initiating and developing a new business.
• Project Management
This module focuses on knowledge, understanding and application of project planning and management principles.
• Final Year Project II
This project is intended to be the culmination of learning undertaken in the Bachelor of Business Administration (Honours) programme through the completion of an appropriate project and a written project report. The project provides an opportunity for students to define and to manage a self-contained task, which requires the use of cognitive, and project management skills. Students will apply concepts and principles learned in other courses to real situations.

Additional modules for students with Advanced Diploma in Business (Tourism and Hospitality Management)

• Business Law
This module aims to deliver essential legal information for today’s managers and entrepreneurs. Real life examples and case studies motivate the students and puts theory in perspective to provide students the legal context of today’s businesses.
• Marketing Management
This module emphasizes on the application of marketing mix and how a business develops, distributes, advertises, promotes, prices and sells products and services that satisfy the needs and wants of the consumers it targets, in a manner that is most profitable.

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